disgust

Thursday, September 23, 2004

getting started in PPC affiliate marketing

recently I just decided to take another stab at this- my first time around I earned around 100$, but spent around 130$. I guess this is supposed to be a bit better than most people manage during their first run.

the first time around, I tried advertising a high-pricetag item- the commission I'd earn would be anywhere from 50$ to 150$. however, the conversion rates I was getting were absolutely dismal- if I would've managed to get 1%, or even .5%, I probably could've managed to make it profitable. however, I was getting even less than that.

I'm hoping maybe I'm just having trouble with conversion rates because of the high prices. this time around, I'm just buying a lot of cheap clicks (with adwords) to promote ebay. since I already make a decent chunk off of ebay the performance incentives may be able to make things quite do-able... assuming there aren't any bids/BINs, I'd only need one out of every 100 clicks to end up registering. if the performance incentives kick that up to 13.00$, 16.00$, or 17.00$, I'd be able to deal with even lower conversion rates.

the nice thing about ebay, really, is the 30 day cookie. with their massive popularity- even if it wasn't directly because of anything you've done- some people will end up bidding or registering anyway.

3 Comments:

At 3:26 PM, wgcsoft said...

I am attempting the same thing as well except this is my first shot at it ;). I just have a couple of targeted keywords right now to see how it goes. I may not have went low enough with the click through rates.. time will tell.

 
At 4:52 PM, Ozami said...

PPC can be a huge matter of luck!

 
At 12:52 AM, Cristopher said...

want to know what Google likes or dislikes about affiliate sites.well, it is worth visiting http://www.organicspam.com

 

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